SECTOR
F&B

LOCATION
London

SCOPE
Graphic Design

The Malt Branding

The Malt is a refined lounge bar dedicated to the world’s most exceptional Japanese and international whiskies. Created as a destination for connoisseurs and curious newcomers alike, it called for a brand identity that reflected the quiet confidence, exclusivity, and precision of its offering.

A lounge dedicated to the world’s finest.

Adẹ̀kọ́ & Co. crafted a bespoke visual language that honours this vision. At its core is a custom T&M typeface – a seamless blend of Japanese and English characters that bridges cultures with clarity and elegance. The monochrome palette, influenced by the deep amber hues of aged whisky, sets a tone of warmth, depth, and restraint.

The identity is applied with subtle consistency across every element. Menus, packaging, and print collateral are tactile and timeless

A stack of round coasters with a minimalist design, featuring a bold maroon “TM” logo in the center and circular text around the edge, placed on a textured gray stone surface.
Wayfinding and signage are understated, guiding rather than announcing. Each piece contributes to a coherent experience where nothing feels accidental, and everything has its place.
Four bottles of Japanese whisky displayed on a round black table in front of a modern fireplace with decorative stones. The bottles feature cream-colored labels with Japanese characters and branding.

From brand strategy to final execution, every detail was shaped to express a sense of calm sophistication. The result is a brand that doesn’t chase attention, it earns it through quiet intent and considered craft.

Adẹ̀kọ́ & Co is an independent, multi-disciplinary design studio that specialises in storytelling, often through space and materiality, founded and led by Tolu Adeko, Creative Director.
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