SECTOR
Hospitality

LOCATION
London

SCOPE
Graphic Design

The Prince Akatoki

A sanctuary of Japanese luxury in the heart of London, The Prince Akatoki required a brand identity that encapsulated its refined hospitality. The brief was to distil this philosophy into a brand identity that could speak fluently across cultures while remaining rooted in authenticity.

An open book displaying a cream-colored page printed with minimalist text titled “Autumn in Kyoto.”

A Circular Narrative

Adẹ̀kọ́ & Co. crafted a bespoke brand book to embody the hotel’s spirit – a circular format chosen to echo the rhythm of sunrise and sunset, core to Japanese timekeeping and tradition. this shape guided both structure and symbolism, forming a narrative arc that reflected the hotel’s quiet elegance and deep attention to detail.

Typography was carefully balanced between Japanese and Latin scripts, allowing the two languages to sit in harmony. Intricate motifs were used sparingly, designed to be discovered rather than displayed.

A person holding a large poster featuring Japanese text, an abstract soft red circle, and English text at the bottom.calligraphy and soft gradient printing.
Every touchpoint was designed to feel intentional, immersive, and enduring. In tone, in texture, in tempo, the identity doesn’t speak loudly. It invites stillness. A cinematic brand film brought the story to life – a slow, deliberate visual experience, that mirrored the pace and precision of the hotel itself.

Adẹ̀kọ́ & Co. created a brand that reflects the beauty of balance- between cultures, between moments, between light and dark.

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