The Scullery, London
SECTOR
F&B
LOCATION
London
SCOPE
Graphic Design
The Scullery, London
Our goal was clear: to evoke a sense of homeliness.
To bring our vision to fruition, the Studio meticulously developed the Identity, Print, Signage, Art Direction, and Copywriting, crafting a bespoke logo using the Tangerine Georgia Pro typeface. Adding a contemporary touch to the brand, we seamlessly integrated Gotham Pro, resulting in a classic yet modern image.
Consistency was key throughout the process. From Identity to Print and beyond, we aimed for a cohesive look and feel. Our F&B branding, including menus, coffee cups, and food packaging, prioritised quality and service, evoking a homemade aesthetic. Rooted in tradition yet embracing modernity, our brand reflects artisanal quality, reminiscent of local small businesses.
The colour palette, featuring rich burgundy typography and warm white paper stock, complements the Salvation Army’s brand colours, ensuring a harmonious visual identity. As we embody the spirit of British craftsmanship, our design philosophy aligns with the values of simplicity, authenticity, and quality service.
Explore the interior design of the Scullery project at Cambria House, we invite you to delve deeper into our portfolio where each detail and inspiration behind the space is thoughtfully documented.